Identity design Holderness School

A prep school based in New Hampshire, Holderness School retained our team to help it refresh its visual identity. The three-phase program included research, core institutional identity design, and the design of marks related to expressions of school pride and school spirit. The new visual communications and graphic standards system that we developed were implemented over the course of a two-year period. See the Case Study.

The primary mark:




Marks for alumni communications:




The athletic identity:


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