Positioning, Name Development and Identity Design Enquest

In concert with CN Communications’ account team, our design team worked with New Jersey Resources, a major gas utility, and developed a distinctive logotype that married a classic but hand-tooled typeface with a visual element that unmistakably projected the idea of “energy.” The work was part of a larger effort to explore branding strategies to respond to the changing dynamics of the natural gas market. See the Case Study.



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