Case Study: NJIT

The New Jersey Institute of Technology — NJIT — has staged a quiet revolution over the past 25 years to create a modern, cohesive, high-tech campus serving 9,000 students. Yet perception has lagged reality. To change this, NJIT’s leadership retained us to devise the program and create the tools necessary to sharpen NJIT’s identity and raise the university’s visibility. View slideshow below, or download PDF (4.2 Mb).

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