NJIT Athletic Identity

When NJIT moved their athletic program to NCAA Division I, they also moved to upgrade the school’s athletic identity—not just to meet the standards of their competitors but also to add value to athletic merchandise and help build school pride. Today, the Highlander warrior and other visual assets are applied to team uniforms as well as to a wide range of items sold online and through the university’s bookstore.

NJIT_athletic_id



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