PATH Train In-Car Advertising NJIT
The in-car PATH Transit campaign “Master What’s Next” is another step in NJIT’s long-term branding strategy, which aims to increase name recognition and enhance the image of the university, particularly within the state and region. Targeting professionals commuting between New Jersey and NYC, the campaign reinforces the university’s position as New Jersey’s science and technology university and raises awareness of master’s and Ph.D. programs in engineering, computer science, management and applied science.
