Inauguration and Campaign Video NJIT
To capitalize on the opportunity provided by the inauguration of NJIT’s eighth president, CN Foundry partnered with the university’s Office of Advancement to produce a video featuring prominent business, political and academic leaders talking about the role of NJIT within the state and region. Among those interviewed were Newark Mayor Cory Booker and former New Jersey Governor Tom Kean. The film put a spotlight on NJIT’s unique mission and value, and captured the power of respected outside voices telling the NJIT story. It also served as a kind of mirror for the university community, enabling students, faculty and staff to see themselves as members of an enormously dynamic, diverse and important enterprise.
