The Martin Tuchman School of Management at NJIT is deeply committed to promoting research that studies the interface of business and society. At the center of this work is the Henry J. and Edna D. Leir Research Institute for Business, Technology, and Society. To support the recent opening of the Institute’s new office at the university, our design team at CN Foundry worked with NJIT communications staff and the dean of the Tuchman School to design, develop and implement visual identity elements within the Institute’s main office on campus.
The Leir Research Institute focuses its research on the most critical global challenges facing business and society today: the impacts of climate change and other disruptive societal and operational events on corporate sustainability and business continuity. The overarching goal of the Leir Research Institute is to help business and industry to move beyond just being competitive in the marketplace to creating real shareholder and social value by becoming eco-efficient, resilient and sustainable.