Identity Design New Jersey Innovation Institute
New Jersey Innovation Institute (NJII) was established to apply the technical and intellectual resources of New Jersey Institute of Technology and other universities to challenges identified by industry partners. CN Foundry teamed up with NJII to launch the organization. Working with key communications staff, we developed a suite of branding elements including visual identity, print material and a high-impact video. Anchored by interviews with top business leaders, the video highlighted the mission of NJII and the urgent need for universities and industry to spur innovation, job creation and economic growth.