NJIT stands out for its world-class, 25,000 sq ft Makerspace. It’s also well-known for the student teams who use the facility to engineer and build everything from race cars to robots to scale-model steel bridges. To showcase the facility and its student teams, NJIT’s leadership tapped us to produce a video to incorporate into the university’s trade booth at the NY Auto Show. The show, which attracts tens of thousands of visitors, is prime real estate for reaching prospective students — and their families — who have a real interest in engineering and technology.