NJIT PATH Train Campaign

New York City is emerging as a tech rival to Silicon Valley and is hungry for tech talent. To help NJIT capitalize on this trend, CN Foundry shaped a campaign targeted at professionals commuting daily into the city. The goal is to up the awareness of NJIT’s name and its reputation for producing leading-edge engineering and design talent and conducting advanced STEM research. Parallel to the branding campaign, is the university’s direct effort to deepen ties to industry, especially the vast and growing ecosystem of tech start-ups in the city and throughout the region.

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