As the state’s science and technology university, NJIT drives innovation. As part of its mission, the school established the New Jersey Innovation Institute (NJII) and structured it to operate on the model of a consulting firm. NJII partners with individual companies in the state as well as industry clusters to foster innovation and speed the commercialization of new products and services. To help raise the visibility of both the university and NJII, we developed a two-page print ad to reach business and political leaders statewide.

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